WHO ARE BEHIND PAINT IT RED?
CATHY AND RIA, THE TALENTED DUO BEHIND PAINT IT RED, HAVE AN AVID AND STRONG PASSION
FOR MARKETING, PUBLIC RELATIONS, AND EVENTS. HAVING MET BACK IN 2012, THEY DECIDED TO
COMBINE THEIR INTEREST AND EXPERIENCE, BRINGING TO LIFE UNIQUE IDEAS.
Catherine David
Managing Director
With her years of experience in the
industry, Cathy has worked with the best.
Having started off in Marketing at
multinational company L’Oreal Philippines,
she later moved on to Luxasia as a Brand
Manager for cosmetic brands. During these
years she has developed an extensive
knowledge in Marketing, Public Relations
and Communications for retail brands.
Eventually, she decided to start Paint It Red
to do what has always come naturally to
her.
Ria Fernandez
Account Director
After starting her working experience in
Public Relations for Louis Vuitton
Philippines, Ria ventured out to take her
Master’s Degree in Fashion and Luxury
Brand Management at Istituto Marangoni
Milan. Soon After, she worked for an Italian
menswear brand in Modena, and for a
Digital Marketing company in Milan. She
then came back to Manila to work under
Stores Specialists, Inc. before partnering
up with Cathy
for Paint It Red.
Sherwin Sicat
Account Manager
"Over five years, he gained significant experiences in professional client relationship and account management through Wyeth Nutrition, Nestlé, P&G, BDO, Bayer, Coca-Cola, Globe, Sanofi, Merck, and other similar companies. Being able to manage and understand these accounts considering how different they are from each other served as the best battle ground for Sherwin that made the man he is today - equipped with a strong and solid background in advertising, below-the-line campaigns, events management, and marketing strategies."
Dana Alejandro
Account Executive
Having lived both in Manila and New York City, Dana enjoys working in an exciting, fast-paced environment. Graduated as a visual arts major from the fame school, LaGuardia High School, and with a degree in psychology from Ateneo, she constantly seeks creativity and meaningful interpersonal connections in her work. Enthusiastic in gaining a medley of experiences, she’s ready to further explore the marketing industry and strive to hone her skills in events management. With coffee at hand, she’s determined to make her mark with Paint It Red.
